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Unit 1 Db Strategic Thinking

Unit 1 DB Strategic Thinking

Q Read Strategy in Action “Price Wars in the Breakfast Industry” (Chapter 2) in our text. Then, complete a SWOT Analysis of the industry, or one of its key players. You can bullet your answers and use this SWOT template as a guide. If you use any outside sources, cite these in APA format. In your responses to classmates, analyze the viability of their analysis.

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General Mills is a key player in the breakfast cereal industry which has always tries to adjust its marketing strategies and business operations to suit the needs of the customers and the target markets (Hill et al. 2020). Strengths • The major strength of this organization has been the way in which the advertisements of the organization have been filled with models from different races, cultures and nationalities (Willett, 2020). Therefore, the public will always feel that General Mills will never be discriminatory in its behavior towards its employees or customers irrespective of race, color, ethnicity, gender, etc.